Pay per video. No subscription.
There are no plans and no seats — every unit of work draws Ounie credits (1 credit = 1¢) from the shared wallet every Ounie product uses. Video is billed on the spoken length of your script, so a ~12-second ad works out to about 235–319 credits — $2.35 to $3.19.
What a video costs, step by step
An ad is a handful of steps. You only pay for the ones you run — write your own script and that step is free; skip captions and that step is free.
Script
One AI-written line, optionally grounded in your Ounie brain and written in the target language. Skip it and write your own — free.
Hero frame
The actor and your product fused into one 9:16 still — the frame the video animates from.
Voice
The actor's voice speaking your script, in any of 20 languages. Sets the length of the clip.
Video
Lip-synced animation, priced per spoken second: Fast (720p) for tests, Premium (1080p) for the hero cut.
Captions
Word-by-word captions burned into the MP4, in your chosen style. Optional — turn them off and it's free.
| Render tier | Per second | 8s spoken | 12s spoken | 20s spoken | 30s spoken |
|---|---|---|---|---|---|
| Fast · 720p | 15 cr | 120 cr$1.20 | 180 cr$1.80 | 300 cr$3 | 450 cr$4.50 |
| Premium · 1080p | 22 cr | 176 cr$1.76 | 264 cr$2.64 | 440 cr$4.40 | 660 cr$6.60 |
The clip length is the spoken length of your script — ElevenLabs decides it, up to 40 seconds. The live price always appears in the studio before you submit.
Unused reserves refund
Each step reserves its price when you submit and settles only on delivery. A failed, timed-out, or aborted render reverses its reservation automatically and in full — a delivered frame stays spent, a failed video refunds completely.
Free, forever
Your gallery, re-downloading any finished ad, share pages (private by default), uploading your own actor or product image, brain retrieval for grounded scripts, writing the script yourself, and turning captions off. Only the generation steps bill.
Agents pay per call
Keyless agents can compose a hero frame in USDC via x402 — about $0.50 per frame, settled on-chain, no credits involved. Voice, video, captions, and brain grounding need an Ounie account. Read the x402 docs.
Prices shown are the current defaults; the live price always appears in the studio before you submit.